Today, copywriters are able to write selling text without exception. Yes, and advice on the correct spelling of such texts is replete with the entire Internet. Copywriting gurus come up with more and more ingenious strategies for how to attract customers with words. However, the performance indicators of such tips are very sad, especially for those who have already managed to pay for the "miracle texts", in the hope of unprecedented traffic and an influx of new customers.
The result of cooperation with such pen masters is the time spent, money and no result. The thing is that no matter what tricks the “copywriting masters” come up with without following five simple rules, creating quality content is simply impossible.
Useful advice!
For the service of writing selling texts, you can contact the SEO department of the site developer. To do this, on the website of the web studio that created your online store, find the contacts of the promotion department.
1. Know your customer
No special tricks and "selling words" will help the text turn the words into customers if it is not read by your target audience. The text should refer specifically to who should become your client. If you are an Internet business, then the text should also appeal to entrepreneurs who do business on the Internet, for example: “Do you do Internet business? Find out now how to double the number of regular customers in a month! ”
2. Show customer problem
First of all, the client comes to you for the reason that he has a problem that he cannot deal with on his own, or he wants to realize his desire, and for this he needs your help. It follows that your text should affect the desired feelings of the client. For example: “How is hunting in the winter cold, soak up the bright sun! We have good news for you! Last-minute tours to Cyprus for a hot weekend! ”
3. Indicate the error
When does a person usually seek help in solving a problem? Right! When it fails to fix the spam problem! Show that you know why the problem does not go away, and what exactly the potential client is doing wrong, and you will gain trust. The main thing is not to point out the error accurately and without aggression.
4. Share your story
The human nature is such that we are used to not trusting empty words, we need evidence. The story with real names is even more credible than the official results of scientific research. Therefore, include in the text a story in which you tell how you worked on creating the service. Enrich the impression with the story of other people who like your product or service.
5. Tell me what to do.
Here it is, the final chord in a masterpiece called selling text! At this stage, the client is already almost all yours, it remains to add only two strokes that will help him click on the “Buy” or “Order” button: justify the price and give a guarantee.
As you see, there are no secrets! Only five simple steps separated you from the selling text.
Conclusion
In order for the selling text to work, you need to think like a client and solve the problems that lie ahead. In addition, such content should be placed in the most appropriate place on the site page. If you are not satisfied with the current placement, contact the studio and they will help you change the layout of the pages, or they will offer interesting redesign options.
