The world-famous organization Millward Brown Optimor (also abbreviated as MBO) has published its own list of hundreds expensive world brands according to the results of 2012. Well, a hundred will not fit our article, and for this very reason we will see the “excellent ten” - those brands whose cost this year turned out to be the highest.
10. China Mobile
Brand value in 2012 - 47 billion dollars. The company was established back in 1997. The headquarters is located in Hong Kong. The main shareholder of China Mobile is a state-owned company called China Mobile (HK) Group Limited.
9. Verizon
Brand value in 2012 - 49.2 billion. This is an American telecommunications company was established in 2000. It is engaged in the provision of fixed and mobile communications services, information services.
8. AT&T
- Another company operating in the field of telecommunications. The cost of this brand in 2012 is 68.9 billion. The company was created more than a hundred years ago - in 1885. It is engaged in the provision of services in the field of telephony, as well as long-distance communications, cable television and Internet access. The company at the beginning of 2006 served over 50 million telephone lines.
7. Marlboro
Brand value reached $ 73.6 billion. The presented brand of cigarettes has been launched by Philip Morris International since the distant 1924. It is known that Winston Churchill played an important role in the history of the brand, who preferred only Marlboro cigarettes and had entire collections of cigars.
6. Coca-Cola
This brand was able to reach 74.3 billion dollars as of 2012. Coca-Cola was becoming the most expensive brand from 2006 to 2009. Today, as you can see, she lost her position somewhat and moved to a modest sixth place. In principle, this does not in the least prevent the company from working and producing the drink so beloved by many, which has existed for over a hundred years and the recipe for which is kept in the strictest confidence for seven seals.
5. Microsoft
The value of this brand reaches $ 76.65 billion. Bill Gates's company over the past year, by the way, showed itself in the market not so brilliantly, losing as much as 2%.
4. McDonald’s
The global fast food chain has been operating on the market for more than half a century. The cost of this brand is estimated at $ 95.18 billion, as you can see, this figure is much more than the one that Gates can boast. The brand has risen in price by 17% in one year.
3. Google
Today, this brand is estimated by experts at $ 107.86 billion, which is a pretty significant indicator. True, compared with last year, Google “lowered” its position somewhat. As a result - only the third place in the world ranking of hundreds of brands. But there was a time when Google won the honorary laurels of the winner. Over the year, he was able to increase his value by only 3%.
2. IBM
But the company represented has risen significantly in the "standings" and took an honorable second place. The brand’s value reached $ 116 billion this year, which is 15% more than it was last year. The company, founded in 1911, was called CTR (or Computing Tabulating Recording). Today, International Business Machines (which is the abbreviation for IBM) is developing software and hardware for computers.
1. Apple
The competitors are very far from the fabulous Yabloko, and this brand is valued at $ 182.95 billion. Yabloko are engaged in the production of iPod and iTunes, laptops and Mac desktop computers; the experts also developed the OS X operating system. Well, undoubtedly, almost every user knows the revolutionary iPhone, which shocked the whole world and excited the minds of more than one user. And the cost of the presented brand for the year grew by 19%.
